Setting CX up for success in the AI era

For decades, businesses have been forced to choose between efficient and exceptional service experiences. Today, that trade-off is disappearing. Join Zendesk CTO Adrian McDermott as he explores how AI is evolving from a productivity tool into a new category of "digital labor." Discover how this shift allows businesses to automate the majority of interactions, freeing human teams to focus on the true purpose of service. We’ll share how Zendesk recommends adapting by evolving service roles, improving your source of truth, and paying off your service debt.

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